Capitalist Realism: Is There No Alternative? by Mark Fisher " It is easier to imagine the end of the world than an end to capitalism. " That's the key sentence that sums up, very broadly, the idea of what "capitalist realism" really is. If, at the past, certain political and economic orders needed to employ vast amounts of propaganda to justify themselves (Liberal Capitalism, too, did so quite until fairly recently, " The American Dream " and the like) nowadays Capitalism requires no such thing. Paradoxically, it employs a certain cynicism and anti-utopian sentiments to maintain its entrenchment. The reason it can do that is because, instead of competing for our sympathy, Capitalism, and in particular Neoliberal Capitalism (characterized by a totalizing market that pervades all spaces, including in the private sphere, or what Fisher himself termed "Business Ontology") simply occupies everything that the eye can see, stretching from one hor...